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Tuesday 30 May 2023

Andreani USA

Andreani USA Expands Product Offering 

No sooner had it staged its inaugural 'Open-House' to mark the establishment of the new Hendersonville, North Carolina U.S. headquarters than Andreani USA has announced an expansion to its product offer for domestic U.S. dealers with the addition of two noteworthy product lines from Europe.

As a suspension specialist, a deal to sell the British made Nitron Racing Systems performance suspension product line provides a compatible range of shock absorbers and front end suspensions to complement Andreani's own, versatile 'Misano' range of front fork cartridge kits.

Nitron CBR600RR shock

"Nitron Racing Systems' shocks and suspension products carry a racing pedigree and applications for all types of motorcycles, from motocross to ADV to cruisers and touring bikes."

Already distributed in Italy by Andreani, "Italian MIVV exhaust systems offer high performance, matched with Italian style and an expansive product line. MIVV is well known throughout Europe as a brand that delivers increased performance, refined sound and Italian style to motorcycles of all types. Andreani USA is MIVV's first US-based distributor and will make MIVV exhaust products readily available for American powersports dealers.

MIVV for Ducati Panigale

“Entering into an important market like the U.S. required that we select a highly professional distributor, and we have a long history working with the Andreani Group," said MIVV's Business Unit Manager Danilo DeBerardinis. "Our current production touches every segment of the motorcycle world, from naked to superbikes, from enduros to adventure bikes, and we've had requests to create products for models of every brand, especially Harley-Davidson motorcycles."

Andreani USA President Luciano Ubaldini said: "We strive to bring the best products to our network of dealers in the United States. As the exclusive distributor of MIVV exhausts and official service center for Nitron suspension products, we can ensure that our dealers are delivering great products and technical support to American motorcycle riders."