Spartan, "the world's largest obstacle course race (OCR) and endurance brand," has announced an exclusive national (USA) sponsorship with Harley, naming the Motor Company the "Official Motorcycle" of Spartan US. "This collaboration brings together two brands built from a common bond of community, adventure and individual transformation, and offers a new element of thrill at Spartan races across the United States as well as at select Harley-Davidson dealerships."
Polaris has revealed "a new corporate brand platform that represents its remarkable 65-year evolution to a global market leader with more than 30 brands. "Think Outside" – the evolved Polaris brand position – articulates the company's corporate brand in a way that supports its vision, defines its pioneering spirit, sets it in the marketplace and expresses the value offered through its expansive products and services."
During the Sturgis Rally, Hamsters USA raised $318,344 for special kids at LifeScape in Rapid City, SD. Hamsters USA has raised and donated funds at the annual meeting for the last 14 years, "with a deep desire to give back to the greater Black Hills community," which many Hamsters consider their second home. This year's event brought the cumulative total of 14 years to over $3.3 million in total dollars raised for LifeScape in Rapid City.
Harley was in fifth place in total PTW market share terms in Switzerland for the first seven months of 2019, having sold 1,631 units. Market share leader is Yamaha, followed by BMW, Honda and Kawasaki. Total new motorcycle registrations were down for the seven months to July 2019 by -0.99% (19,058 units).
Motorcycles.org, the MIC's media outreach operation, has been developing its 'FirstRide' experience for media and influencers. Andria Yu, director of Motorcycles.org - "We all want to build ridership, and that starts by helping put someone behind the handlebar for their first time. Motorcycles.org staff have been developing the Motorcycles.org FirstRide experience, a fun, three-hour session designed to give beginners their initial brief, feet-on-the-pegs ride from point A to point B on a closed range. The program is being presented to select mainstream journalists and influencers in New York and Southern California. It serves as a proof of concept that could be used by the MIC, its members and dealers.
Sources: AMD, IDN, FT, Reuters, PSB, MPN, B&B, BDN, MCN, AP, Bloomberg, MSNW, Electrek