Zurich, February 20 - 23
The 17th annual Swiss-Moto, Switzerland's largest motorcycle, scooter and tuning show, will take place in Zurich again in 2020 with "numerous industry leaders and new brands already having confirmed their participation," according to Messe Zurich.
Features next year will include a revival of the popular Streetbike Freestyle Show and a focus on the response to the motorcycle driving licence regulations for young people aged 16 and over in the new "SWISS-MOTO Youth" meeting point 2020.
In the wake of the Swiss Federal Council's decision to allow young people aged 16 and over to ride motorcycles and scooters with a displacement of 125 cm3 (maximum 11 kW) by 2021, the organisers' new "SWISS-MOTO Youth" initiative will be a platform that appeals to young people between the ages of 14 and 17, with the show welcoming future riders with a mix of shows, news, gaming and the opportunity to experience first road tests.
Organiser Yves Vollenweider sees a big opportunity in the change of the law: "This adjustment opens up exciting opportunities for both the motorised two-wheeler industry in Switzerland and for Swiss-Moto as an expo.
"For us, as an important sector engine with a digital reach of around 1.7 million people interested in public transport and a media coverage worth over 1.3 million Swiss francs, it is clear that we are now responding to and promoting the many advantages that motorcycling has to offer. A target-group campaign is planned that uses humour and creativity to highlight the many advantages of riding a motorised two-wheeler at a young age, such as the unrivalled price/performance ratio compared to public transport and the independence that two-wheelers bring to their lifestyles.
"As an additional highlight, after a ten-year break, the organisers are reviving the crowd pulling Streetbike Freestyle Show. Action is provided by international stunt professionals with spectacular stunts, smoking burn-outs and daredevil manoeuvres on two or one bike."