USA Q2 Motorcycle Sales -6.2%
The MIC has reported that among leading brands that contribute data, sales of new motorcycles and scooters decreased 6.2% through the second quarter of 2024, compared to the same period the previous year. ATVs decreased 4.6% among leading brands.
"Despite a general downturn in most categories, there are notable exceptions that provide reasons for optimism," said Buckner Nesheim, Director MIC Research and Statistics. "Year-to-date sales for sport bikes have surged by nearly 20% over 2023, while touring bikes have seen a significant increase of 7%. The sport bike segment is especially promising, as it attracts the youngest demographic of riders, potentially suggesting a strong future market."
Motorcycles and scooters accounted for 77.5% of total new-unit sales through Q2, and ATVs represented 22.5%. Sales of On-Highway models were 'essentially flat' during the quarter at 172,209 units (-0.5%). Scooters were -13.7% on low volumes (9,031 units nationally). ADV sales (aka 'Dual Sport' models) were down by -4.4% at 43,083 units for the quarter.
Off-Highway models were down by -17.7% over the year-ago quarter at 71,2745 units.