MIC Reports Domestic US Motorcycle Sales -7.3% YTD
For the first 9 months of 2025, the MIC is reporting that among leading brands, sales of new motorcycles and scooters decreased -7.3% through the third quarter of 2025 compared to the same period the previous year. ATVs decreased -2.2% among leading brands.
The already relatively small US Scooter segment is under the greatest pressure, with YTD sales (to September 30, 2025) down by -31.8% YOY at 9,169 units (-4,280 for the period).
The least negatively impacted segment is the Off-Highway PTW market (Powered Two Wheelers) at -4.6% (96,162 units YTD, -4,624 YoY). On Highway motorcycles are down by -6.8% (230,797 units from 247,604 for the year-ago) with ADV sales ('Dual Sport') -8.4% at 57,534 units (down from 62,822 for the first nine months of 2024).
The total motorcycle market was worth 393,662 units for the first three quarters of 2025, compared to 424,661 for the year-ago. ATV and related unit sales were modestly down at 126,220 units from the 129,016 sold for the same period in 2024.
Motorcycles and scooters accounted for 75.7% of total new-unit sales through Q3, and ATVs represented 24.3%.