Drag Specialties
Milwaukee NVP Product Expo
September 6-7, 2025
NAMZ Custom Cycle Products: Helping dealers to "do it right" since 1999, Jeff Zielenski's four-brand lineup of electronic accessories and components (NCCP, NOS-Namz Original Stuff, Badlands and Letric LED Lighting) covers connectors, wiring harnesses, wiring extension kits, lighting modules, LED lighting accessories, tools and supplies - all produced in-house at the company's Oreland, PA. facility; namzcccp.com
Rick's Motorsport Electrics: "The first thing every vehicle has to do when you want to go for a ride is to start." Sounds simple, and it is, when it goes well. But it can be a frustratingly tricky problem when it doesn't. Rick's Motorsport Electrics makes parts to keep starter circuits operating properly - such as new and rebuilt starter motors, starter motor rebuild kits, pull start kits, starter drives, starter solenoid switches, starter brushes, and starter brush plate repair kits. These components are designed to be direct replacements for the OEM parts, and almost all will install with no modification required; www.ricksmotorsportelectrics.com
GBrakes: The domestic US brakes brand is a new European brakes products range from Carson City, Nevada-based Giocar America - formerly dba as Galfer USA - and the North American Master Distributor for the Barcelona, Spain based manufacturer Industrias Galfer SA. Headed up by Sandro Milesi and bringing some 70 years of brakes industry experience and pedigree to the market, GBrakes will sell precision laser-cut V-twin rotors, high -performance pads, steel braided brake lines and full brake component kits to dealers through Drag Specialties' team of sales representatives. GBrakes also offers a "custom brake line production service, meeting dealer's precise needs and aims to raise the bar in both performance and personalization," says Sandro, "delivering the kind of braking experience today's riders expect. Gbrakes is not just a new name, but the continuation of a legacy built over three generations"; www.gbrakes.com
SBS: The Danish brake components manufacturer's Brake Academy Certification Program was initially aimed at distributors and their sales teams. They have now expanded it to additionally include dealerships. The initiative is aimed at both on-road and off-road motorcycle dealers seeking to elevate their technical expertise and customer reputation. Certified dealers receive a recognized credential from SBS, providing clear proof of technical competence. The program allows sales staff, parts department personnel, workshop technicians and race specialists to "gain insights from SBS product specialists covering compound selection, heat management, design, rotor pairing, and usage scenarios." The curriculum includes both theory and real-world application. "We see this next stage as a suitable steppingstone for the SBS Brake Academy - a program that already has more than 80 percent of all worldwide SBS Distributors enrolled"; www.sbsbrakes.com
Darkhorse Motor Company: A market leading source for premium custom stroker crankshafts and crank rebuilds, the company's flagship Man O'War Crankshaft is engineered to deliver unparalleled performance and durability. Not just a replacement part, but a genuine performance upgrade, they are designed with precision, crafted from high-quality materials and built to handle the demands of high-performance riding; www.darkhorsemoco.com
Arlen Ness: recent new products from the legendary Dublin, California based customizer include a slew of high class FLT carbon fiber front fender options, titanium 12-point engine bolt kits, split spoke forged wheels, performance intakes with Radius backing plates, Stage-2 oval air cleaners and 12-point gas caps; www.arlenness.com