River Road Riding Gear Now Arriving at U.S. Dealerships
Having taken longer than planned, Keller, Texas based Turn 14 Powersports says that River Road riding gear inventory is now available for its U.S. dealers.
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| Hoodlum mens and Dame Vintage jackets |
Shortly after the introduction of the new line of riding gear, the River Road brand was acquired by Turn 14 Distribution from Tucker Powersports. Turn 14 Distribution says that in tech and IT terms it "uses the high standards of the automotive aftermarket (ACES and PIES), so onboarding of our acquired and distributed brands included an upgrade to the data on product naming, tracking, fitment and describing product features.
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| Old Skool vest and Long Haul chaps |
"The use of these tools gives Turn 14 Distribution dealers more access to exactly the parts they need with greater efficiency for the dealership parts staff. Now with the upgrade in place for River Road, dealers have full access to all the riding gear from the latest product launch."
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| Race leather jacket |
Brent Ash, Brand Manager for River Road, went on to say: "We couldn't be happier to now have the new River Road line available in dealerships. This product line is truly striking, with designs that are eye-catching and features that meet our customers' increasingly high demands. It's exciting to finally get these products to riders and see them on the road."
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| Sierra chapps and sapphire vest |
River Road's new collection marks the return of a brand which launched in 1998. The products include both classic and modern-styled leather jackets and riding shirts, leather vests, gloves, chaps and helmets. "This is the largest product launch ever for the River Road brand," said Brent. "With eight jackets styled for men and women, five styles of vests, four choices in chaps, 12 different styles of gloves and 13 helmets. All of the apparel categories include products for men and women."
TURN 14 POWERSPORTS