Charlie Hadayia Returns Home
After going on a 'career walkabout', Charlie Hadayia Jr. has returned to Viola, Wisconsin based S&S Cycle after a 14-year sabbatical, most recently at APG, where he was Senior Vice President of Supply Chain.
Charlie returns as Director of Business Development after an interregnum that had included a stint at Tucker Rocky/Biker’s Choice. Charlie was first with S&S from 1998 - 2010, where he worked his way from a tech position to Senior Manager of Racing and Customer Service, before finally becoming Director of Product Line.
"Charlie brings with him a proven track record of driving growth and expansion, a quality that will undoubtedly contribute to S&S Cycle's future success. During his tenure at Tucker/Biker’s Choice, Hadayia spearheaded numerous initiatives that significantly bolstered the company's market presence and profitability.
"During his time at Tucker, Charlie was widely respected in the industry for his prior work at S&S and also for the job he did at Tucker under the most difficult of circumstances. He managed to expand the product lines at its 'Biker’s Choice' branded V-twin division, to improve customer satisfaction, and, remarkably, achieve growth - despite the corporate issues and debt headwinds that afflicted Tucker at the time.
"We are excited to welcome Charlie back to S&S Cycle," said President & CEO Paul Skarie. "His exceptional leadership and industry expertise are exactly what we need as we embark on the next chapter of our growth. Charlie's track record speaks for itself, and we are confident that his return will bring new opportunities and innovations to our company."
Hadayia is quoted as saying: "I am delighted to be able to rejoin S&S Cycle at this time and contribute to its future success. The motorcycle industry is evolving rapidly, and I look forward to leveraging my experience to drive growth and innovation at S&S. Together with the talented team here, we will explore new opportunities and build on the company's strong foundation."