Making Milwaukee Mighty
Drag Specialties, Parts Unlimited and Parts Canada are "well advanced" with their preparations for this summer's big change of venue for their 2024 North American NVP Product Expo.
Previously staged at the Frank Lloyd Wright inspired Monona Terrace Community and Convention Center in downtown Madison, Wisconsin, this year sees a move to a much larger facility - the recently refurbished Baird Center in Milwaukee.
The date, which is three weeks later than their usual mid-August timing (on September 7 - 8, 2024), became available as a result of Harley-Davidson's decision to make its 'Homecoming' an annual event. Its date change to earlier in the summer freed up the date that LeMans has now been able to book - and the key word here really is 'SIZE'.
LeMans had been butting up on capacity restraints in Madison for years, recently even expanding to become a multi-level event within the Monona Terrace facility. But the 'Wisconsin Center' will allow more Drag Specialties and Parts Unlimited vendors to enjoy more space, on a single level, and with all the advantages that a state-of-the-art, contemporary expo industry- specific facility brings to the exhibitor and visitor experience.
There will be the traditional Custom Bike Show and Meet & Greet on the Saturday night, at The Mecca in The Deer District at, and more besides. 'Game Changer' is an often overused phrase, but in the absence of any other motorcycle industry trade/B2B event in the Midwest currently, the 'market chatter' among vendors is that this promises to be just exactly that. Watch out for full details being confirmed soon.