Turn 14 Powersports Hires Director of Brand Management
Turn 14 Powersports has appointed Matthew Sturdevant as Director of Brand Management for the twelve powersports brands that it bought from Tucker Powersports before owner Monomoy Capital Partners filed to dissolve Tucker in a Florida bankruptcy court in late 2023.
Sturdevant will lead the brand development team, which is responsible for a full range of apparel, accessories, maintenance and OE products for motorcycles and UTVs.
Prior to joining Turn 14 Powersports, Sturdevant held executive positions in product management and marketing at Lund International (automotive custom body parts) and Pella Corporation (windows and doors), where he focused on first-to-market strategies, developing and delivering broad product lines and led the concept, development and launch phases of each company's most innovative new products.
He is said to be an "avid outdoor sports enthusiast with a passion for hunting, waterskiing and snowmobiling." He's also been a sponsor and pit crew member of a local IMCA modified stock car racing circuit in Iowa.
Turn 14 Powersports President Bob Schuetz is quoted as saying: "We are thrilled to welcome Matt to the Turn 14 Powersports team. He will be a great leader for our brands and will help that team meet the aggressive product launch goals we have set for ourselves." Sturdevant will work out of Turn 14 Powersports' Keller, Texas office and the company's nearby Innovation Center.
Turn 14 bought "certain assets" from Tucker, composed of 12 of Tucker's 'House Brands' - Answer, Biker's Choice, BikeMaster, DragonFire Racing, FirstGear, Kuryakyn, ProTaper, QuadBoss, River Road, Speed and Strength, Skid Lid and the respected TwinPower V-twin parts and performance components program that was first started by NEMPCO in 1982.
Founded in 2017, Turn 14 Distribution is a multi-award winning privately owned and operated specialist automotive parts and accessory business with a strong reputation for logistics IT and 'Brick and Mortar' 'jobber' and dealership support.