BMW Motorrad - 2023 Record Unit Sales
BMW Motorrad says it has crowned its centenary year with the highest sales in its history - a total of 209,257 motorcycles and scooters delivered to customers in the calendar year - an increase of +3.1% year-on-year, its highest-ever sales.
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| Said to be a "passionate rider", Markus Flasch has replaced Markus Schramm as the Head of BMW Motorrad, having held vehicle development and conception roles since he joined the company in 2025. |
The company says that its Europe, Asia, North and Latin America regions, in particular, all posted "new sales highs and made a vital contribution to BMW Motorrad's record sales.
"The brand's compelling line-up, with successful products that define its respective segments, along with the market introduction of popular new models, like the powerful M 1000 R and the iconic R 1300 GS touring enduro, were strong factors in its successful performance in 2023."
For Q4 2023, worldwide unit sales were 44,348, which was +1.8% on the final quarter of 2022 - itself a record year for BMW Motorrad.
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| The much-hyped new 1300 cc iteration of BMW's category-defining GS ADV platform is expected to sell record numbers in 2024. |