Parts & Labor Custom Motorcycle Expo
Del Mar Fairgrounds, California, January 12-13, 2024
After more than a dozen years of organic growth and strategic fine-tuning, what was once merely a place to shop for scratch and dent products from Biltwell and a handful of boutique brands, has blossomed into the biggest little trade expo and motorcycle show in Southern California.
With the added horsepower of this year’s third annual Parts and Labor Custom Motorcycle Expo, the warm and sunny Del Mar Fairgrounds, San Diego, was the place for enthusiasts to shake off the post-holiday malaise with friends and family (January 12-13, 2024).
Nearly 2,000 spectators converged on the popular venue to score deals from 77 vendors from the V-twin, off-road, overlanding and custom culture industries. Fifty custom motorcycles were also on display, with the winning builder in five bike show categories taking his share in nearly $6,000 in combined cash and prizes.
As a bonus, during booth vendor set-up Friday evening, Biltwell hosted a trade-oriented Q&A for vendors and their staff. This Parts and Labor workshop featured four leaders from a variety of brands and industries, two men and two women.
This year’s speakers included: Roger Scarbossa, VP Branded Products at Comoto Holdings (Revzilla, J&P Cycles, Cyclegear); Vipe Desai, Executive Director of the Surf Industry Members Association; Holly Anderson, Director of global and domestic sales for NHS Inc. (Santa Cruz skateboards and other brands) and Holly Stein, CEO of Tres Noir Eyewear and producer of the Ventura Nationals Hot Rod and Motorcycle Show.
These executives shared insight from their decades of experience in a range of industries and organizations to help young entrepreneurs at Parts and Labor navigate today’s rapidly evolving global markets. Biltwell’s aim for hosting this workshop is to help small businesses become large ones to benefit not only themselves, but to benefit the grassroots motorcycle industry as a whole.
Save-The-Dates: The Biltwell 100 Desert Race - Ridgecrest, Ca., April 6, 2024 (www.biltwell100.com); The People's Champ Show - Biltwell's AMD certified custom bike show, California, June 21, 2024 (www.peopleschampshow.com); 9th annual 'Kernville Kampout', California, October 4-6, 2024 (kernvillekampout.com)