The Bagger Racing League (BRL) has hired former Buffalo Chip and Electrify Expo publicist Lon Nordbye's Yatzke Marketing to lead marketing and commercial development.
Windy City Motorcycle Company, a motorcycle distributor in the Midwest and operator of ‘The National Online Used Motorcycle Dealership,’ has acquired Triumph Detroit and partnered with Moto House of Grand Junction, Colorado. The two new stores will be added to its existing operations of thirteen Harley-Davidson, two Triumph, two KTM, one BMW and one Royal Enfield locations. Triumph Detroit is an iconic dealership in the history of Triumph Motorcycles in America, setting the overall motorcycle land speed record with the Triumph Detroit Gyronaut X-1. It was at one time the largest Triumph dealership in the world. Moto House primarily sells Honda, Ducati and CF Moto - Windy City will manage the operations of the dealership.
A recent spate of blog appearances of so-called spy pictures of Hero's upcoming Indian market Harley models stemmed from a teaser campaign prompted by unmarked envelopes appearing on the desks of several Indian magazine editors. They were clearly Hero inspired, rather than genuine 'spy-shots,' as no genuine spy photographer shoots in black and white, let alone anonymously distributes the results in the form of prints without asking for any payment.
Norton Motorcycle, the TVS/India owned comeback, has opened its first flagship showroom at the Bike Shed in London.
The award-winning, high-tech, Australian owned Forcite helmet brand is now available to dealers in USA through Tucker Powersports. The Forcite MK1S is described as "the world's most advanced motorcycle helmet" and is said to tout a "first-to-market smart helmet system and advanced features in audio, visual and road alert systems for motorcycle riders."
BRP has inaugurated its Sophia Antipolis (Cote D'Azur, France) European Design and Innovation Center and has had some 15 or more industrial designers, color, material and finish specialists working there since late 2022 under the leadership of Nicolas Deluy. The team will provide design services to internal BRP partners in Europe and Scandinavia. The center, which will carry out advanced concept studies on sustainable urban mobility, "will play a leading role in BRP’s global electrification strategy." Acting on its CSR25 program, the company committed to a technological transition. It aims to offer electric models in each of its existing product lines and to have 50% of its units sold to be electric by 2035.
Ducati CEO Claudio Domenicali has been reconfirmed as President of Motor Valley Development for a further two-year term. MVD is the association that brings together all the two and four-wheeled brands of the Emilia Romagna region. The sector boasts some 16,500 two and four-wheel related businesses in the area, employing some 90,000 people with an annual turnover of € 16bn, generating € 7bn of exports for the Italian economy.
Royal Enfield's electric motorcycles are "in advanced stages of testing," according to reports. A bike coded L1C is expected to be on sale by 2025. Meanwhile, in other and almost certainly not unconnected news, RE's parent company Eicher Motors recently made a strategic € 50,000,000 (10.35%) investment in Anton Wass' 2019 founded Barcelona based Stark Future SL - of insanely good Stark 'Varga' electric MX bike fame.
Sources: AMD, IDN, FT, Reuters, PSB, MPN, BDN, MCN, AP, Bloomberg, MSNW, Electrek, electricmotorcycles.news, RideApart.com, Motor1.com, Cycle World, motorbikewriter.com