Merlin Hires 'Tex' Mawby for U.S. Office
British wax cotton apparel specialist Merlin has opened a United States operation, headed up by former Gerbing, TCX boots and REV'IT! man Michael 'Tex' Mawby as its USA and Canada Country Manager.
Prior to joining Merlin North America, Mawby was the Director of Sales and Marketing for Just1 Racing owner H&H Sports Protection (Torc, Nitek and Origine helmets).
A former amateur road racer, Mawby has previously won four national championships with the AMA, WERA and USCRA racing series in the U.S.
Based in Philadelphia, Mawby will be focused on growing Merlin's distribution and retail network in the States and Canada. Patrick Franklin, Sales Operations Director at Merlin, said: "Over the last ten years, Merlin has grown strongly based on our mission of providing the best protection in motion from our apparel lines.
"Built through the highest progressive innovation available, yet ensuring that every rider receives amazing 'bang for their buck'. This is a proposition that has seen Merlin generate almost three quarters of our revenue outside our home market in the UK. Merlin has been supplying into the U.S. since 2016 with an amazing consumer response, so with the interruption of Covid-19 behind us, it is the right time to step our U.S. operations up a level."
Mawby said of his appointment: "I am ecstatic to have been given the opportunity to lead Merlin in North America. The design, features, construction and quality of our apparel collection is unparalleled and, in my opinion, complete.
"My new colleagues in the UK have built a great brand and most importantly, a strong culture. 'For Riders, By Riders' is more than a marketing slogan, it is a credo that guides Merlin's values and principles. I am looking forward to sharing and growing this culture in the USA, Canada and Mexico for years to come."