Tuesday, 21 February 2023

Motorcycle Industry Association

Registrations 2022 - USA Powersports Retail Unit Sales -6.2%


The MIC (Motorcycle Industry Association, Irvine, California) is reporting that among leading brands, 2022 sales of new motorcycles and scooters decreased by -3.5% over the previous year, while ATVs decreased -12.7%.

Motorcycles and scooters accounted for 73.2% of the 2022 sales and ATVs represented 26.8%, among those brands.


"While 2022 is pretty much flat compared to 2021 and 2020, it still is a significant increase from 2019," said Buckner Nesheim, MIC Director of Research and Statistics. 


"When we compare 2022 to 2019 sales, off-highway is up +36%, on-highway is up +4%, and scooters are up +12%. Dual sport (ADV) is a tremendous growth story. Sales in this category have increased every year since 2016 and more dual sport motorcycles were sold in 2022 than in any other year since we started collecting data in this category back in 1990."

The MIC data for the full year 2022 show total powersports industry new model retail sales at -6.2% (733,537 units compared to 781,806 units in 2021).

Domestic US on-highway retail motorcycle sales were 297,174 units for the year (-5.4%); scooters at 22,181 units (-4.3%); dual sport models (ADV) were 72,643 units (+0.0%); off-highway motorcycles were -5.0% (145,216 units), with ATV retail sales -12.7% at 196,860 units.