Wednesday, 16 November 2022

Motorcycle Industry Council (MIC)

United States - Q3 Retail Sales Figures

The Motorcycle Industry Council (MIC, Irvine, California) reports that sales of new motorcycles and scooters were down in the third quarter 2022 at -3.9% compared to the same period of 2021, with ATVs down by -15.3% among the brands that are part of its new registrations data capture and reporting program.



Confirming the industry feedback that we here at AMD Magazine have been receiving all year, one of the most promising segments is the "dual sport" market (ADV and crossovers) where sales were up by +11% in Q3. Scooter sales were +2.2%.
"The performance of the powersports segment continues to be strong," said MIC President and CEO Erik Pritchard. "We are seeing new riders enter the space, with some likely seeking a fuel-efficient way to get around, and others opting for a fun way to commute and for recreational riding. The robust tire sales indicate riders - both new and existing - are continuing to ride.
"There is a slight dip in sales in a couple of categories when compared to the near record-breaking performance of 2021, but when compared to 2019, we see a different story. On-highway sales are +3%, 'dual sport' are up +58%, scooter up by +26% and off-highway are up by +36%.
"The dynamics affecting the worldwide supply chain, interest rates, inflation and concern over the health of the economy, make this industry's positive year-to-date performance particularly notable."
Motorcycles and scooters accounted for 75% of total new-unit sales through Q3 and ATVs represented 25%.