McAllister to Restructure Tucker Powersports' Sales and Marketing Function with 'Powered Adventure' Focus
In mid-September, Tucker Powersports' President and CEO Marc McAllister told company employees that he was "planning to update the sales and marketing functions to create a more focused organization" and laid out the company's long-term strategy of becoming an "outfitter for powered outdoor adventure."
Stating that "now is a natural time to review the structure of our sales and marketing functions. We need to start with strategy, and I believe that we should move to being a more focused sales and marketing organization, operating under a strong leader."
Tucker's former VP of Sales Brad Turner left the company for a new position earlier this month, and with the senior marketing executive position also open, McAllister has targeted now to be the right time to make what he clearly believes will be a positive and developmental structural refocus.
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| Ex-Harley man Marc McAllister - President and CEO at Tucker Powersports |
He also described to employees his vision for greater focus in terms of exactly what it is that Tucker Powersports sells.
"The common denominator and the differentiator that uniquely drives our offer is as an outfitter for powered outdoor adventure," he said.
"We ARE a company that is built on adventure. Powered adventure. Usually that power comes from internal combustion, sometimes it's from electricity, and sometimes it's human power. We have products that support the owners of motorcycles, UTVs, ATVs, watercraft and snowmobiles, and it's our products that make our customers' adventures even better.
"But customer demands are evolving, and we need to evolve to meet those changing customer needs. To be successful, we are taking steps to ensure we have the right products and the right partners with us going forward.
"We will be parting ways with some brands that are familiar and taking on new brands that are focused on innovation and enhancing our customers' experience. We will work closely with our dealer partners, and, with them, we'll create a stronger online and brick-and-mortar presence, helping us meet customers where THEY are at."
• Tucker Powersports is to co-host its Dealer Appreciation Event with AIMExpo in 2023 for a second consecutive year, at Las Vegas from February 15-17, 2023.