Pan America Sold Out and ADV Market Leader
Just six months after the official launch and only some three months since inventory started to arrive on showroom floors, the H-D Pan America 1250 Special ("built to endure, designed to explore") had already become the #1 selling adventure touring motorcycle in North America as of end August 2021.
Jochen Zeitz, Chairman, CEO and President, Harley-Davidson is quoted as saying: “Taking inspiration from our heritage, we wanted to create a motorcycle that redefined the adventure touring category and most importantly was designed and built in America.
"With the Pan America Special [Harley's first venture into any off-road market sector for several decades] we targeted a selective expansion into adventure touring as part of the Hardwire strategy. The goal is to reach new and existing Harley-Davidson customers. Pan America is squarely built on our mission to deliver a timeless pursuit of adventure for our riders."
Zeitz confirmed that Harley had already sold out of the 2021 allocation and reports suggest that some examples, generally as yet unridden, are already achieving collector level premium pricing well above the launch MRSP of under $20,000.