Ducati
For the first six months of 2021, Ducati says it "delivered 34,485 motorcycles to enthusiasts" for an increase of
+43% over 2020 and, more importantly, +9% over the same period of 2019.
"The order portfolio (motorcycles to be delivered) is the highest ever recorded by the company at the end of the first half," says Francesco Milicia, VP Global Sales Director for Ducati, "with +63% compared to the same period in 2020 and a growth of +284% compared to 2019.
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| Francesco Milicia, VP Global Sales Director: "June confirmed the positive trend that began with the excellent second half of 2020 and with the significant growth in the first quarter of this year." |
"June confirmed the positive trend that began with the excellent second half of 2020 and with the significant growth in the first quarter of this year. Despite the great complexity seen in the supply and transport sectors, Ducati recorded truly significant growth, exceeding pre-Covid values by almost 10%. The excellent order portfolio demonstrates the fact that enthusiasts are appreciating the 2021 range and the family of Ducatisti is expanding ever more."
Growth was led by Australia (+82%), Italy (+55%), which remains its top market with 6,071 motorcycles, Japan (+53%) and North America (+51%). The bestselling bikes were the Multistrada V4, the Scrambler 800 and the Streetfighter V4, with excellent numbers for the new Monster too - it arrived in dealerships in April.
Ducati sells through 769 dealers in over 90 countries around the world. "The new Diavel 1260 S 'Black and Steel', which draws inspiration from the 'Materic' concept presented at Design Week in Milan, and the Hypermotard 950 SP, in the new dynamic livery that recalls the racing world, have just arrived in Ducati dealers."