Boise, Idaho based HardDrive has signed a multi-year commitment and support as the primary sponsor of the Bagger Mayhem Racing (BMR) Team in the Premier Bagger GP Class of the Bagger Racing League.
The BMR Team is a joint venture between Bryan Shields, owner of Penn Ohio Cycles, co-owner of Bagger Mayhem and Team Manager of Bagger Mayhem Racing, along with Jason Pohuski, co-owner of Bagger Mayhem, Team Operations/ Development & Marketing.
"This is a partnership that embodies everything that HardDrive stands for, our work hard - play hard culture, standing side by side with our dealers and our preferred partner vendors, all while sparking a flame within the motorcycle community and throughout an industry that we are all extremely passionate about," says HardDrive V-Twin Director Krys Brown.
BMR will be racing in the Bagger Racing League (BRL) series set to launch June 25-27 at the Utah Motorsports Campus in Grantsville, UT, as well as at the Moto America, King of the Baggers race series starting in 2022.
"The partnership between HardDrive and BMR will launch a collaborative brand recognition and elite brand representation in the spotlight of the fastest growing trend of the V-twin industry. This growth will lead to establishing an exclusive partnership of product being developed and sold into our HardDrive dealer network.
"Bagger Mayhem Racing Media (BMRM) is poised to take maximum advantage of the opportunity for worldwide viewership through aggressive social media promotion and production of a unique documentary highlighting the team's progression during the race seasons.
"Along with raising awareness of the Bagger Racing League within the V-twin community and its customers, BMR is also campaigning to raise awareness about Veteran homelessness.
"This has been a long-time goal of Bryan Shields - to utilize his racing efforts to create a non-profit company for 'Racing to End Veteran Homelessness'."
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