Harley Appoints a Chief Electric Vehicle Officer
Effective April, Ryan Morrissey will join Harley-Davidson as its first Chief Electric Vehicle Officer, bringing with him "over two decades of experience in disruptive technologies and the development of new business ventures."
Morrissey is another Bain & Company alumnus - the Boston, Massachusetts management consultancy where Harley found Edel O'Sullivan, its recently hired Chief Commercial Officer.
Morrissey "served most recently as a Senior Partner and Head of the Automotive & Mobility practice in the Americas. In this role, he led the development of growth, adjacency and M&A strategies for OEMs, tech providers, and retailers specific to the long-range transition to electric vehicles and autonomous fleets.
"He has worked extensively with leading global OEMs in powersports, heavy equipment and automotive on developing digital channels, EV product strategy and software-based services. As part of Bain's work with financial investors, he has advised many leading investment firms on acquisitions in mobility.
"Morrissey began his career at Lutron Electronics, as the U.S. sales lead for its first generation of software-based control systems for energy management. He holds a Bachelor of Science degree in Mechanical Engineering from Lafayette College and an MBA from the MIT Sloan School of Management."
Harley CEO Jochen Zeitz said: "Ryan has extensive experience with leading OEMs, working on building businesses to develop, commercialize and support electric vehicles. I am excited to have him join the team to help us lead in electric. As we announced in February as part of The Hardwire 2021-2025 strategic plan, we'll be talking more about our electric strategy later in the year."
That would be once Morrissey has had the time to write one of course!