With the market hoping to be able to leave the restrictions of the past year in its rear view mirror soon, Comoto Holdings, the parent company for "moto enthusiast brands" J&P Cycles, Revzilla, REVER and the Cycle Gear network of stores, has announced a major new initiative on the motorcycle industry events landscape in the United States - the Get On! Moto Fest.
Slated for the Texas Motor Speedway near Fort Worth on May 21, 22 and 23, it is a "brand new, inclusive motorcycle event" being co-staged with the Texas round of the 2021 Progressive American Flat Track race and includes an all-new AMD World Championship of Custom Bike Building Affiliate custom bike show.
Comoto says that its goal is to "educate, entertain and inspire the powersports community" and to "kick off the riding season by reimagining what motorcycle events can be."
Designed to be the first of an annual sequence of new-look opportunities for riders, The Get On! Moto Fest are the "manifestation of Comoto's commitment to serve the rider, inspire the community and fuel the industry.
"With two major events planned for 2021, Comoto is answering the call of experienced, new and aspiring riders alike for a new kind of motorcycle event that actively seeks to break down barriers to riding and bring riders of all styles together."
Comoto is clearly looking to reach and inspire new generations of riders and potential riders as well as those who already embrace the lifestyle - "simply put, this isn't your father's motorcycle rally.
"The Get On! Moto Fest is a family-friendly, inclusive outdoor event that will bring together riders - and aspiring riders - of all styles, ages and genders. The event will be three days of motorcycle demos, how-to workshops, racing, bike shows, and opportunities to meet representatives from leading accessory and gear brands.
"Guests can expect to meet bike-minded people from all walks of life, learn from each other and industry leaders, and experience the thrill of life on two wheels!"
However, as stated, "Get On!" in Texas is designed to be the first of an entirely new generation of motorcycle events for new generations, and their decision to follow it up this year with an adventure focused event in August at Sturgis, but some weeks before the Rally, is genius.
"The Black Hills of South Dakota will be the basecamp for the Get On! Adventure Festival July 15-18th. Adventure bike enthusiasts can expect off-road and on-road riding widely considered some of the best in North America.
"There will be motorcycle demos from leading motorcycle manufacturers, representatives from leading parts, accessory and gear brands, camping, seminars, food, prizes and entertainment all at one central basecamp" - the Sturgis area location of which is yet to be announced.
"Comoto's family of brands exists to provide the best riding experience for all riders all over the world, whether V-twin, adventure, off-road, street, dirt, men, women, youth - you name it," says Ken Murphy, Comoto CEO.
"The Get On! Moto Fest will give more riders more reasons to ride more often and provide a place for all riders to revel in their shared love of all things moto. There are already some big names converging to celebrate life on two wheels."
Vendors and brands already signed up include Vance & Hines, S&S Cycle, Klock Werks, Cardo, K&N, Dunlop, Motul, Shoei, ICON, First MFG Co., HogWorkz, BelRay, Shark Helmets and more.
The Progressive American Flat Track series will race at the Texas Motor Speedway the same weekend as the Get On! Moto Fest on May 22nd. "We're thrilled to be at Texas Half-Mile the same weekend as the Get On! Moto Fest," said Michael Lock, CEO of AFT. "We can't wait to share America's original extreme sport with new fans as well as our thousands of loyal followers."
The Get On! Moto Fest will also be the exclusive US site for an all-new AMD World Championship Affiliate custom bike show. Guests will see dozens of the world's finest custom motorcycles all vying for a chance to qualify for the next AMD World Championship finals.
"True to its name, the Get On! Moto Fest will have plenty of opportunities for guests to actually get on a bike! Licensed motorcyclists can test ride the latest new motorcycle models from leading manufacturers like Indian Motorcycle and many more. Adults and kids can ride new eBikes from Super73 and STACYC on the Get On! Moto Fest test track."
May's Get On! Moto Fest tickets are $15 presale, $20 at the door. A SuperTicket for both the Progressive American Flat Track race and the Get On! Moto Fest is only $39 in advance. Kids 12 and under receive free admission.