H-D Announces MY2021 Single Global Digital Launch Event for January 19th
Harley-Davidson is to announce its MY2021 model range via a "global virtual launch experience" in January 2021 as a much trailed alternate to its traditional August Dealer Meeting and subsequent press releases and test rides.
"Throughout Harley-Davidson's 118-year history, the brand has never before brought the entire world together to experience the debut of all-new Harley-Davidson motorcycles. On January 19th, 2021, that all changes with a single virtual event.
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| Momoa riding the upcoming Pan America |
"During H-D 21, the company's first virtual launch experience, Harley-Davidson will announce new 2021 motorcycles, parts and accessories, riding gear and apparel.
"Those who participate will hear from Harley-Davidson leadership, product experts and passionate enthusiasts who are leading and shaping the industry on all that's coming to Harley-Davidson dealerships in 2021."
The company says that the global virtual launch is part of its "streamlined and overhauled approach to bringing products to market for customers. Earlier this year, Harley-Davidson announced significant shifts including streamlining its planned product portfolio by 30 percent, shifting its new model year debut to align with the start of the riding season and amped-up marketing efforts to drive desirability and maximize impact in the market."
VP Marketing Theo Keetell is quoted as saying: "We're thrilled to bring the world together virtually to showcase the inspiration and passion behind our 2021 motorcycles, including a glimpse of our first adventure touring motorcycle, the Pan America."
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| 2021 FXLRS |
American actor, producer and motorcycle enthusiast Jason Momoa will play a key role in the event. "Momoa will share his thoughts on how Harley-Davidson's upcoming Pan America motorcycle has expanded his passion for Harley-Davidson and created new opportunities to explore endless horizons beyond paved roads."
Momoa is quoted as saying: "Harley-Davidson has unlocked opportunities for me to find adventure with amazing people, awe-inspiring places, and expand my inspiration seen in the 'United We Will Ride' content series.
"I was excited to collaborate with Harley-Davidson for a first look and chance to ride the Pan America 1250 motorcycle. It's the perfect vehicle that combines my love of the outdoors, the unknown and Harley-Davidson. People are going to be completely stoked about this bike that Harley-Davidson has created."
Harley says that the "all-new Pan America 1250 adventure touring motorcycle will be previewed in the January 19th H-D 21 virtual launch experience, but will be bringing the world back together on February 22, 2021 to reveal the motorcycle's full details in a separate digital event with the spotlight on the new Pan America motorcycle specifically."
To take part in the H-D 21 virtual launch experience, register at www.H-D.com/21