Growth Driving 2021 Powerhouse Brands Facility Move
Powerhouse Brands, comprised of Performance Machine, Progressive Suspension and Burly Brand, will move its operations from La Palma, California, to a new state of the art facility in nearby Cerritos, California (aka 'Dairy Valley', Cerritos is one of the so-called Gateway Cities of southeast Los Angeles County).
The company says that the move to the new headquarters will support a 44% increase in the number of employees and will allow for the addition of a full second shift.
"It's a short ride from our current location in La Palma to Cerritos, but it will have a huge impact on Performance Machine, Progressive Suspension and Burly Brand," said company CEO and President Chris Lindstrom.
"Our new facility presents an opportunity for us to re-engineer our design, manufacturing and distribution processes which will result in improved efficiency and increased production capacity. This will be a big win for our customers in improved delivery time."
Lindstrom went on to explain that the new facility offers several features that will improve design, testing, production, shipping and the employee experience.
"Improvements such as a +27% increase in the size of our quality lab, with improved testing capabilities, new research and design labs and an engineering lab that is +20% larger than our current facility. The result will be enhanced testing capabilities with in-house wheel testing, brake system testing and in-house suspension testing.
"We'll have an in-house polishing department to ensure high quality product finishes, with in-house assembly and packaging updated with the latest technology and automation - warehouse space will be increased by +70% to provide better order fill rate.
"Simple things like updated offices will support employee collaboration and automatic touchless doors in main paths of employee travel will improve productivity and hygiene.
"With demand surging in 2020, we are preparing for continued growth in the custom motorcycle business. Dealers are seeing a tremendous increase in the sales of used motorcycles. That is ideal for us as our custom wheels, brake systems, controls, accessories and suspension products are all great items to purchase to personalize and enhance a rider's experience."
The move will begin later this year after the new location is completed and Powerhouse Brands expects to have the move completed in Q1 2021. The new 54,000 sq ft facility is located at 16121 Carmenita Rd., Cerritos, CA, with convenient access to the I-5 and CA-91 freeways.
performancemachine.com
burlybrand.com
progressivesuspension.com