The latest new motorcycle registrations data (for July) available from ANCMA, the motorcycle industry trade association in Italy (the owner of EICMA), continues to make good reading. July motorcycle registrations in Italy were +31.14% with 15,099 new motorcycles registered, putting the Italian market at a way better position than expected with a total of "only" -15.35% (63,165 units) for the first seven months of the year.
Italy is an important scooter and moped market, so total PTW registrations (of all displacements and styles) are a telling sign of underlying market activity and they were +24.50% for July (36,821 units) and are running at -14.66% YTD at 143,775 units. Scooters were 80,610 units YTD (-14.12%).
The top selling motorcycles in Italy YTD have been the BMW R 1250 GS (Enduro, 2,440 units YTD), followed by the Benelli TRK 502/502X (2,196 units YTD), Honda Africa Twin (2,147 units), Yamaha Tracer 900 (Tourer, 1,705 units) and the Honda NC 750 X (1,629 units).
For the record, in 2019 the Italian market was again Europe's largest at +6.26% in motorcycle registration terms (98,883 units) and +5.65% in total PTW terms at 231,937 units.