Mitas, part of the Trelleborg Group, is on a mission - to continue its journey to offer a complete range of tires for all the highest volume sectors of the motorcycle industry.
Founded in 1947, and in powersports industry terms originally best known as an off-road tire manufacturer, Mitas is building on its successful expansion into the street, adventure and scooter sectors by entering a completely new sector with the launch of its new 'Custom Force' range of custom cruiser tires.
'Custom Force' tires feature "all the important characteristics of a high-performance custom cruiser tire: durability, stability, comfort and an attractive design. Entry into the custom cruiser tire segment represents a new chapter in the Mitas journey to becoming a full range motorcycle tire manufacturer.
"The new range has been extensively tested under the most strenuous conditions possible in the U.S. as well as in different countries across Europe, to ensure the best performance."
Ksenija Bitenc, Director of the Mitas Motorcycle Tires division, says: "Premium materials, along with a robust carcass, ensure great riding performance at different speeds, under all weather conditions and on different road surfaces. Particular attention was taken during the development stage to ensure best-in-class braking and handling under wet conditions. No detail was left to chance to ensure the full satisfaction of riders even on longer journeys with a pillion rider and luggage.
"The attractive tread pattern design, with its elegant grooves, is in the shape of a moving snake, a fantastic complement to the tire for real custom cruiser riders."
www.mitas-moto.com