On March 24, Fort Worth, Texas based Tucker Powersports announced that Sebastian Bretschneider was to leave the company for which he had been announced as President in July 2019, just eight weeks after he'd hosted customers and vendors at their annual Dealer Expo in January.
His replacement, the fifth executive to occupy this hottest of industry hot seats in the five years since Lacy Diversified folded Tucker into the Motorsport Aftermarket Group in 2014, is former Harley-Davidson executive Marc McAllister.
McAllister held a variety of roles at Harley-Davidson during his 24-year tenure with the company. After starting in product design and supply chain, he moved to senior roles leading the company's sales and growth in Europe and Asia. As Vice President and Managing Director of Global Markets and previously the Asia-Pacific region, McAllister led sales, marketing and operations of the Motor Company while working closely with powersports dealers in each region.
He also represented the company with board positions at the American Motorcyclist Association and the European Motorcycle Manufacturers Association. His appointment has been broadly welcomed by Tucker vendors who are glad to see management of the business back in the hands of someone with motorcycle industry experience and sales and marketing credentials.
"Marc has tremendous experience in powersports and in driving business growth. That's what we need at Tucker right now," said Greg Ethridge, Chairman of the company's ownership group, and formerly Chairman of the MAG board.
"I'm excited to dive in and work with the Tucker team," said McAllister. "My experience building a strategy and structure that delivers growth is important for Tucker right now. And it needs to be done while supporting our customers and partners in this difficult time. This is a tremendous opportunity for me to help strengthen the Tucker brand and the motorcycle industry."
www.tucker.com