At its National Vendor Presentation (NVP) trade show at Madison, Wisconsin, in August, LeMans Corporation announced that the company's flagship dealer websites for Parts Unlimited and Drag Specialties "will see large-scale improvements through the introduction of an industry-first eCommerce-like shopping experience."
The company says that some features of the new sites include more detailed product information than ever before, multiple, zoomable images and product videos, and faster order creation and processing. The new websites also have an enhanced mobile and tablet-friendly experience that can be used anywhere in the shop – service departments will be able to find parts, pricing and availability during the write-up process and sales departments can find accessories and all the information they need right on the sales floor.
"These new and improved dealer websites are yet another of many steps for investing in our vendor products and delivering the best information possible," said Jeff Derge, Vice President of Sales for Parts Unlimited and Drag Specialties. "This represents our continued commitment to help dealers connect to and provide the best possible experience to their customers now and into the future."
Dealers attending the NVP were given exclusive early access to the new sites, which will be fully available to all PU and Drag Specialties dealers after their upcoming full launch. The next opportunity for dealers to begin using the new sites will have been at the AIMExpo in Columbus, OH, in September.