The Powersports Dealer Seminars at AIMExpo "are designed as a great benefit for dealership owners and staff attending September's big show in Columbus, Ohio" (September 26 - 29).
"The theme of this year’s show is 'Together We Rise,' and we're taking that same approach to providing dealerships with the type of educational training that can simply help them grow as they return to their businesses," said Powersports Business Editor-in-Chief Dave McMahon, who has strategically formulated the presentation line-up for the seventh straight year.
All of the sessions will run during the exclusive trade days on Thursday, September 26, and Friday, September 27 (the consumer portion of the show runs Saturday and Sunday). Dealers may choose whichever sessions they would like to attend, and attendance is free for registered dealers thanks to a number of industry sponsors.
The curriculum, with 18 interactive and instructive sessions, was developed to improve the powersports retail business model across three key tracks: sales and marketing, sponsored by Torque Group; powering profits, sponsored by Aegis Powersports; and leadership plus, sponsored by McGraw Powersports Western Service Contract. The premier seminar sponsors are National Powersport Auctions and Synchrony.
Returning to the seminar line-up for 2019 are the Dealer Roundtables. Scheduled just before the show's general session on Thursday afternoon, the roundtables allow dealers to collaborate with their peers about challenges they face as operators. Multiple 30-minute discussions on various topics will run concurrently, allowing dealers to take advantage of knowledge and experience from a number of industry colleagues.
To address the evolving marketplace, completely new subject matter is being added, such as an ROI vs ROE seminar - how customer experience will soon overtake price and product as the key brand differentiator.