AMD is announcing a new class of vendor sponsorship oppor-tunity for the AMD World Championship of Custom Bike Building for 2020 and beyond - the 'Product Partner' Program.
Available exclusively to regular AMD Magazine advertisers, it is an opportunity for class-leading vendors to associate themselves with the aims, aspirations and ambitions of the AMD World Championship and to support the World Championship builder community with product from their range.
A variation on the theme of a 'Contingency Program', the 'Product Partner' Program allows competitors entering the 2020 World Championship to use selected suitable Partner Product on their builds.
The first vendor to announce its participation is German lights specialist Kellermann GmbH, a leader in the LED and, especially, Bullet, Micro and Ultra-Micro lighting solutions market. Kellermann is offering 2020 builders to choose product that enhances their build concepts.
Known worldwide for quality and design originality, Kellermann lights are already established as a firm favorite with customizers the world over. The versatility of the small but powerful lights range allows designers to meet legal lighting requirements and standards with lighting solutions that can be unobtrusive, enhancing the innovation and clean design lines of their designs.
Founded more than 25 years ago, the multi-award-winning Aachen, Germany based manufacturer pioneered the concept of the 'Bullet Light' and bar-end indicators with its popular Bullet 1000 series.
Since then Kellermann has pushed the boundaries of the "Small but Powerful" concept with products such as the Micro S and Micro 1000, Micro Rhombus and, most recently, the Atto and Rhombus S. In the United States, Kellermann is in partnership with Kuryakyn with the exclusive 'Kellermann By Kuryakyn' program.
The selection of 'Product Partners' will be made on the basis of vendor category and support of the international custom bike building community. The program is not aimed at products that materially determine builder design decisions, but on the basis of products that complement the design options that the builder is already seeking to realize.
AMD World Championship 'Product Partner' participation is an added value program, available to qualifying advertisers as a valuable, additional opportunity.