The modest, if welcome, growth in most of the mainstream sectors of the PTW and wider powersports market in Sweden has raised hopes for the prospects of MC Massan in January.
The annual expo alternates between Stockholm and Gothenburg, with January 25-27 slated for the 2019 show, but at a new venue – the Friends Arena at Solna in the northern Stockholm suburbs – Sweden’s National Arena, adjacent to the giant Mall of Scandinavia.
“Friends Arena gives us new opportunities to develop the fair for an overall experience for the visitors,” says Niklas Kristoffersson, CEO of the Motorcycle Industry Trade Association in Sweden, McRF.
“We believe the move will both give a boost to the traditional audience, while attracting new enthusiasts. With its central location in northern Stockholm and with excellent transport to and from the whole region, we believe that the Friends Arena opens the show up for even more visitors from all over Sweden’s most populated regions. The neighboring Mall of Scandinavia is a tourist attraction in itself, suitable for an excursion for the whole family.
www.mcmassan.se