Interim Motorsports Aftermarket Group (MAG) CEO Mike Buettner has moved quickly to add industry experience to his leadership team with the return to the group of John Potts as Global VP of Business Development and Greg Heichelbech as President of MAG’s Accessories Group, which includes the Kuryakyn and Mustang Seats business - the position vacated by Holger Mohr’s decision to return to California.
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| John Potts, Global VP of Business Development |
“The addition of John and Greg to our team marks the beginning of our renewed focus on growth,” said Buettner. “They know how critical relationships are in this industry and will be instrumental in rebuilding the trust and support of our partners.”
Potts joins the company in a newly-created position but is familiar with the business. He worked for Vance & Hines, a division of MAG, for 15 years before leading ales and marketing for another firm serving the on- and off-road motorcycle aftermarket.
“John is the perfect person to help us drive growth in all of our brands,” said Buettner. “He’ll be developing new partnerships, creating additional revenue streams and building relationships to support our dealers.”
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| Greg Heichelbech, President of MAG’s Accessories Group |
Heichelbech started his career at Harley-Davidson, where he was a leader in sales, dealer relations and market development. He also served in senior leadership roles at Triumph North America, BRP North America and as President of a division of the REV Group.
“Greg is one of the most experienced leaders in the motorcycle industry,” said Buettner. “He has a keen understanding of the motorcycle business and a passion for making customers happy. With our focus on growth, he’s exactly the right person to lead our Accessories Group.” Heichelbech is a second former Harley hire for MAG - Scott Miller recently joined the MAG board of directors. As Vice President of Styling and Product Development Strategy, Miller was one of the senior Harley executives who was instrumental in bringing the Milwaukee Eight engine Tourers and (subsequently) Softails to market.