SMC Announces Brand Partnerships and LA, NY Expansion PlansBest known for “building strategic media programs in the motorcycle industry through non-traditional and non-endemic media projects,” Jason Paul Michaels of Standard Motorcycle Co (SMC) in Orlando, Florida has announced three new official brand partnerships.
He is teaming up formally with Indian Motorcycle (along with Roland Sands and Cary Hart), Baume & Mercier (a top-end Swiss watch manufacturer) and Motul (which entered the V-twin oil market earlier this year).
These brands are leveraging Jason’s ability to “legitimately and authentically relate to their consumers, with a single goal in mind - to help them build next-generation brand loyalists.”
“The partnerships my team and I have forged with Indian, B&M, and Motul are some our greatest accomplishments to date,” Jason says. “With these and other strategic partnerships we have a single focus - to help our partner brands align with the growing millennial and gen-x luxury segments and leverage our extensive relationships.”
SMC broke ground in Orlando, FL just over two years ago and features a unique combination of full-service custom motorcycle shop, DIY co-op garage, barber shop and hair salon, coffee shop, retail and music venue. In its two years to date SMC has experienced rapid growth and signed multiple new brand partnerships along the way.
SMC has also announced expansion plans for a Long Beach California location (in partnership with Jay LaRossa of Lossa Engineering), with a Brooklyn, NY location slated for late 2019.
Jason Paul Michaels has co-starred with AMC’s Walking Dead’s, Norman Reedus on RIDE, has consulted for Roland Sands Design as well as other MAG Group brands and works with the MIC (Motorcycle Industry Council) on behalf of the growing “new-rider” segment. He has produced projects for Progressive Insurance and works with other brands such as Ace Cafe, Ural, Tucker, Dunlop Tires, Dyno Jet, EBC, K&N, DEI, Pro-tools, Pabst Blue Ribbon and others.
www.standardmoto.co