Indian’s Cruisers, Baggers and Touring models are to go coast-to-coast in the United States to reach riders at events and dealerships across the country.
Partnering with Progressive Motorcycle Insurance, the Indian Motorcycle demo tour will travel to key events and dealerships around the United States to provide riders the opportunity to test-ride Indian motorcycles. The demo tour will visit nearly every Indian Motorcycle dealership in the calendar year, along with 18 of the major motorcycle rallies in the U.S.; demo rides will be free of charge and riders can test as many models as many times as desired.
Indian Motorcycle on Tour is a traveling display that showcases select models at various motorcycle and lifestyle events, including boat shows, air shows, festivals and more. It allows the brands to connect with both existing and new riders in a very grassroots and approachable manner.
“We’re excited to be collaborating with Progressive on our display and demo tour,” said Reid Wilson, Senior Director of Marketing and Product Development, Indian Motorcycle. “Our newly forged relationship creates a unique opportunity for riders to engage with both brands, and not only test- ride any of our 2018 models, but also learn more about Progressive’s robust coverage options.”
“As America’s #1 motorcycle insurance company, we understand the passion of the motorcycle community and its incredible excitement around the return of Indian Motorcycle over the last several years,” said Eric Doubler, Progressive’s Recreational Vehicle Business Leader. “Teaming up with Indian provides Progressive a unique platform to engage with riders across the country passionate about Indian Motorcycle and eager to check out its 2018 line-up.”