The American International Motorcycle Expo presented by Nationwide (AIMExpo) has confirmed the hoped for news that Harley-Davidson will return as an exhibitor when the show heads west to Las Vegas (Mandalay Bay, October 11-14) after the company’s AIMExpo debut at Columbus, Ohio in 2017.
Harley will showcase its new 2019 line-up of V-twin motorcycles, with attendees having the opportunity to test ride the latest Harley and other OEM models at the AIMExpo Outdoors activity area. Catering for those consumers who may be new to riding Harley will again feature its JUMPSTART Rider Experience on the booth inside the exhibit hall.
“AIMExpo plays a valuable and much-needed role within the greater powersports marketplace of bringing the industry together as we look toward the future,” said Heather Malenshek, Harley-Davidson Vice President, Marketing. “Last year, in his show keynote, our CEO Matt Levatich provided invaluable insight into the great need to build new riders as an industry. As America’s leading manufacturer of motorcycles and one of the most customer-led companies in the world, we look forward to interacting with new and current riders in Las Vegas.”
Show organizer MIC Events says that as part of the new Powersports Industry Week, local dealers Las Vegas Harley-Davidson and Red Rock Harley-Davidson will have a prominent presence at both AIMExpo presented by Nationwide and Las Vegas BikeFest.
“As a show that encompasses the entire powersports industry, AIMExpo presented by Nationwide is the platform to come together and work as one industry to create the paths that will welcome new riders for the benefit of all. It is in our collective interests to join together as dealers, media and manufacturers to showcase the great recreational and emotional experience of two, three and four wheels in new, relevant and stimulating ways,” said Larry Little, Vice President and General Manager of MIC Events. “Harley-Davidson truly understands the key role the show can play to the long-term future health of the industry, and we are thrilled they will join us again, this year in Las Vegas.”
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