American Flat Track (AFT) has announced Drag Specialties and Parts Unlimited as the series’ Official Wholesalers for the 2018 season.
The AMS says that “as the world’s largest distributor of aftermarket accessories, Parts Unlimited is an omnipresent force in the motorcycling world and a long established major player on the motorsports scene, reliably living up to its rally cry, “we support the sport.”
“With company Drag Specialties being an industry-leading distributor of aftermarket parts and accessories in its own right, with a razor-sharp focus on the American V-twin market, this new partnership is a natural teaming of all three entities, and in typical Drag Specialties/Parts Unlimited fashion, the distributors are entering the AFT scene in a major way, with further announcements forthcoming.
“Parts Unlimited has been a generous supporter of motorcycle sport for many years,” said Michael Lock, CEO of American Flat Track, “and we are delighted to partner with them as American Flat Track continues its tremendous growth. Our professional paddock and our army of fans are big users of all kinds of powersports products, and Parts Unlimited has them covered for everything from watercraft and ATVs to street and dirt bikes.”
Based in Janesville, Wisconsin, Drag Specialties and Parts Unlimited have an extensive history of driving customers to the dealerships they sell to by actively promoting racing. They will make their presence felt this American Flat Track season via signage and additional branding initiatives at each event on the 2018 schedule.
“We are excited and honored to be a part of the rebirth of a truly American form of motorcycle racing,” said Hylton Beattie, Global Motorsports Director for Drag Specialties/Parts Unlimited. “We look forward to working with AFT in support of their efforts in bringing exciting racing to their growing legion of fans.”