As anticipated since its most recent demise, EBR Motorcycles (Erik Buell Racing) of East Troy, Wisconsin, has not been able to secure a new investor, which means that its assets will be auctioned and a much-storied chapter of the U.S. motorcycle market brought to an undignified and very definite denouement.
Liquid Asset Partners, of Grand Rapids, Michigan, the owner of EBR, hold a piecemeal liquidation sale and live auction at EBR’s factory for all remaining assets in a two-month on-site liquidation sale starting June 7, with a live auction June 8, that will include the intellectual property and tooling used to manufacture the EBR motorcycles, all factory production equipment and EBR artefacts.
“This is the motorcycle deal of a lifetime,” said Bill Melvin, CEO of Liquid Asset Partners. “For any motorcycle fan the deals are too cheap to miss. You can buy anything from a race motorcycle, hand tools, all the way to buying the iconic motorcycle brand itself.
“This will represent the largest factory liquidation of a sport motorcycle manufacturing facility,” said Melvin. “These superbike parts and equipment, which are rolling art, are selling at enormous discounts, right off the factory floor. The sale is open to the public, and they can buy not only the motorcycle parts, but also the tools and equipment from which they were made.
“We have no illusions, the market is very soft, and we are prepared to deeply discount everything,” said Melvin. “It’s stacked high and we’re selling it cheap. Everything must be sold regardless of cost or loss.”
Buyers can view the assets online at www.LiquidAP.com