Founded in 1995, Thunder Heart Performance entered the EFI tuning market with their ThunderMax program in 2003 and has continuously updated its product line and worked hard to develop new technologies for Harley tuning, but has always understood the importance of dealer education and training.
The V-twin industry's transition to fuel injection and electronic engine management has been a very different one to that encountered by dealers in the mainstream of the street and sportsbike markets.
In addition to two days of training, Premier Authorized ThunderMax dealers get advanced TMax Thunder Software and direct factory support |
ThunderMax was one of the vendors who pioneered fuel injection and tuning training at trade shows around the world, and were among the first to develop a structured program of training |
The air-cooled V-twin market already had many decades of experience and heritage in its locker, squeezing the best from normally aspirated engines, whereas in the 'metric' motorcycle industry it was the advent of electronics that actually opened up a market for advanced tuning that really hadn't been there previously, or at best was confined to the paddock or routine service intervals.
Air-cooled V-twins represented a whole new series of obstacles and opportunities where tuning was concerned, and having been at the vanguard as EFI engineers and emissions compliance consultants to many of the then burgeoning number of new OE custom bike brands, the Thunder Heart operation was ideally placed to be an early entrant, and with that came the birth of what we now know as one of the market's most simultaneously sophisticated and advanced, but also real-world-riding and user-friendly product lines.
ThunderMax took away a lot of the smoke and mirrors that appeared to shroud EFi tuning in a cloak of mystery and made it accessible to consumers.
V-twin industry dealers on the other hand enthusiastically embraced the business opportunities that the fuel injection revolution represented right from the get-go, and to help them do so, ThunderMax was one of the vendors who pioneered fuel injection and tuning training at trade shows around the world, and were among the first to develop a structured program of training.
ThunderMax print and pot their own circuit boards in-house. Authorized Premier Dealers are able to tap that experience at the company's White House, Tennessee, headquarters |
Their Authorized Premier Dealers are able to tap that experience at the company's White House, Tennessee, worldwide headquarters in the shape of an in-depth two day and hands-on tailored ThunderMax training classes that are designed for small groups of 4-6 participants.
Additional benefits of their Premier Dealer program include direct ThunderMax factory support, advanced TMax Tuner software, direct referrals from ThunderMax web, rally and support inquiries, cohesive information partnership with 360 degree support, First-to-Know new product feature, software, firmware and tech support updates, discounts on services and support items available through ThunderMax, marketing tools and sales materials, including literature and informational kiosk programs, and dealership listing as a ThunderMax Premier Authorized Dealer on the high-traffic TMax site.
www.thunder-max.com