SBS Friction

SBS Brakes opens US office

SBS Friction, the Denmark based manufacturer of brake pads, is responding to continued increased sales in North American by upgrading its presence in the US powersports market with the appointment of Chris Jensen as SBS Brand Manager for the USA.

SBS is noted as one of the world's leading brake pad manufacturers. The company has pads for a wide range of applications, including specialty v-twin designs and formulations

Jensen, who will be based in the Chicago area, joins SBS from Eric Buell Racing (EBR) where he was working on supporting EBR dealers worldwide. Before joining EBR, Chris used to run his own performance parts shop and has previously worked for performance specialists such as Pirelli, Öhlins and SBS.

Chris Jensen is taking on the role of SBS Brand Manager for the USA

In addition to the recruitment of Jensen, SBS has announced that SBS Business Development Manager Johan Rauff Kristensen, who had been managing the company's V-Twin market affairs in the United States and internationally, is leaving the company in order to start his own powersports industry consultancy, with SBS among his clients.

Johan Rauff Kristensen will be leaving SBS to set-up his own business

www.sbs-friction.dk