Küryakyn Holdings has now moved to formally announce the addition of industry veteran Steve Veltri as Vice President Brand Management.
The company says that this new role will see Veltri take over responsibility for brand strategy development for Küryakyn, including for its recently launched Crusher exhaust and Bahn forged aluminum accessory divisions.The company says that Veltri's addition "bolsters the daily implementation and long-term strategic planning of domestic and international brand-specific Product Development, Marketing, Sales and Events initiatives while ensuring consistent messaging through all channels."
Company President Holger Mohr is quoted as saying “we’re very excited and fortunate to have Steve join the Küryakyn team. We’ve been putting more horsepower behind three established brands that continue to evolve. Steve’s
enthusiastic personality, involvement developing multiple consumer brand strategies and educating dealer and distributor networks will ensure we deliver the right message to the right audience."
www.kuryakyn.com