J&P CYCLES is opening a permanent retail center in Sturgis in June 2015, following many years of having a temporary store in the city each year for the annual rally.
“J&P Cycles has been part of the Sturgis Rally for over 30 years. With the tourist attractions, traffic and economic development taking place within Sturgis, opening this location year-around is a win-win not only for J&P Cycles, but the City of Sturgis as well,” said J&P Cycles Vice President/General Manager Zach Parham.
The J&P Cycles store will be located at 1650 Lazelle Street and is currently undergoing a facelift to give it a fresh look prior to opening. Sturgis City Manager Daniel Ainslie said of the opening of the new store: “The City of Riders is pleased to welcome J&P Cycles into our community year-round. As the world leader of motorcycle aftermarket parts and accessories, it will provide an exciting and valued service to local and traveling riders, alike.”
www.jpcycles.com