MOTORSPORT Aftermarket Group (MAG) has announced the appointment of former Brunswick Boat Group President Andrew Graves as its new Chief Executive Officer. His hiring by MAG follows the Tucker Rocky/Biker’s Choice (Lacy Diversified Industries) take-over of MAG last year.
“We conducted an extensive national search to find the right CEO for MAG,” said J.A. Lacy, MAG’s Chairman. “Andy understands building enthusiast-oriented brands and supporting a strong independent dealer network, and has proven he can successfully manage diverse, complex and decentralized product-based companies, exactly what MAG's portfolio of market-leading powersports brands is comprised of. He also understands developing distributor networks through a strong focus on customer satisfaction, which is right in the 'wheelhouse' for Tucker Rocky and Biker's Choice.
"Graves' diverse, 30 plus years of commercial experience includes industrial sales and manufacturing, international, financial services and brand management experience.
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